One of my most senior customers started texting this week, which confirms that we have reached the digital age. All jokes aside, it is a digital world. The cell phones we all carry have more capacity than the computers aboard Apollo 13 did when it landed on the moon. One benefit of the digital world is being more connected to our family and friends, as well as to our customers — and not just to customers of CRYSTALYX® Brand Supplements, but to the ultimate customer: the beef consumer.
As we close out the year, I have heard many people comment that the best day of 2020 may be Dec. 31, when we said goodbye to this year and welcome the new year with open arms. We will surely not forget 2020, which has been a year for the history books. I’m sure we can all think of a long list of challenges that this year has presented — but what if, instead, we focus on the positives this year has brought us?
The history of CRYSTALYX low-moisture blocks goes back more than 44 years, to a patent originally obtained by Carl O. McKenzie. Legend has it that he got the idea while observing how hard candy was made at Knott’s Berry Farm. The patent was submitted in 1974 and was approved on June 1, 1976. This patent describes the batch process by which we still make CRYSTALYX today.
A common practice this time of year is to graze crop aftermath residue, such as corn residue following harvest. There are numerous blogs, popular press articles and extension bulletins about such practices, and some make them sound somewhat novel — but these practices are anything but new.
With the current COVID-19 pandemic, there is more of a focus on the health and well-being of the population — especially high-risk groups. As we move into fall, there is also concern about the flu adding complications to COVID-19. Fortunately, the things we do to prevent and control the spread of COVID-19 also apply to controlling the flu.
I believe everyone is ready to put the winter and spring of 2020 behind us. We now see green grass everywhere and we are waiting for the economy to reboot. Hopefully, beef demand, consumption, exports and slaughter capacity will get back to whatever we once thought was “normal.”
It is well-documented that the reduced productivity of cattle and other livestock in the more-than 35 million acres of tall fescue known as the “Fescue Belt” is challenging when temperatures start to rise every year.
Warm weather will arrive soon and with increasing temperatures also come those annoying flies. They are more than simply bothersome; they are expensive! Flies contribute to decreased animal performance, increased risk of disease such as pink eye, and general animal suffering.
CRYSTALYX is the brand you know and has been the original low-moisture block supplement for over 45 years. In that time, the CRYSTALYX brand has evolved greatly and has established itself as a leader in the self-fed supplement industry through both innovation and application.