Many of you have probably heard the cliché “Perception equals reality” or “Perception is reality”. It is very true in any industry or for any subject. Many of us “know” that lowering the tailgate on your pickup will give you better fuel economy. The TV show Myth-Busters tested this on their show, and could not find that it increased fuel economy. They received so much mail claiming that they must have done something wrong, that they did it a second time, with different methodology, and again found no advantage to this tried and true practice that we all used at one time or another. While I still find it tempting to lower the tailgate on long trips, I resist, and trust the science behind what I have come to believe is the reality of the situation. Besides, I really don’t want to lose some of that junk in the truck box.
Beginning this week in August, you will notice that we have changed the formulation of the “HE” CRYSTALYX® products. These were some of the oldest CRYSTALYX® products in existence. The “HE” in their name used to stand for “High Energy”. I say “used to”, because since I got involved with formulating the CRYSTALYX® products over 19 years ago, I also got involved with the marketing of them. I noticed that most every promotional flier we had on CRYSTALYX® products at the time, usually listed “high energy” as the first bullet point. Having access to the energy values of the various formulas, I could quickly see that the energy contained in ¾ pound of CRYSTALYX® was approximately the same as ¾ pound of corn. Now I agree that corn is relatively high in energy compared to straw, but I would struggle to promote CRYSTALYX® as high in energy, given that you could get the same amount of energy in ¾ pound of corn for much less money. We began having the “High Energy” bullet points removed from our advertising materials, and I slept better at night.
Back in November of 2013, I wrote a blog about how numbers change every day. We are still setting records for cattle prices 7 months later. I saw a video on YouTube where some 425# calves brought $301/cwt on a video auction. August feeder cattle have been over $200/cwt for more than a week now. The cattle markets are hot, and we best take advantage of them! Or as the old cliché says, “Strike while the iron is hot!”
Have you ever wondered who gets paid to think up names for cars, or any new product? You know, great names like Charger, Road Runner, Chevelle, Mustang, Cougar, and Corvette. Those names had some meaning behind them, and hopefully it translated quickly, when you heard someone mention them.
I once wrote a blog asking if your supplement could multi-task. While the intent of this blog is similar, it will be much more product specific, for the summer ahead. See if you can figure out which product I’m talking about in the paragraphs ahead.
This year, the CRYSTALYX® fly control products have been reformulated to include organic/chelated trace minerals. Those products include:
- CRYSTALYX® IGR MAX
- CRYSTALYX® IGR PRO
- CRYSTALYX® ROLYX® MAX
- CRYSTALYX® ROLYX® PRO-MAG
I recall a recent story that was related to me by one of our Account Managers, where a potential customer drove his truck to a CRYSTALYX® Dealership and said, “What is your price on a tub like this?” He was pointing to a low-moisture block that was made by a competitor and labeled for a local chain of feed stores. Obviously the customer was making the buying decision entirely on price, and the only difference he saw between the tubs, was in fact, the price. Everyone has that right when faced with a purchasing decision. Do we look at features, benefits and value, or just ask for a price? I will have to admit that I purchase gasoline or diesel almost purely on price and convenience of the filling station. For other items, I’d generally like a little more information.
This last week, the DOW Jones Industrial passed 16,000. That is up almost 150% since March of 2009. If you do not watch it almost every day, you could miss it buy 500 points or more. Some numbers change fast. When I bought my first pickup in the late 70’s, you changed oil every 3,000 miles. Today, some vehicles using synthetic oil, can go 7,500 to 15,000 miles between oil changes. Some numbers change slowly. Still, even though I know I can go 7,500 miles, it’s hard for me to exceed 5,000 miles on an oil change. If I change my oil every 7,500 miles instead of 5,000, I will only pay for 2/3 as many oil changes for the life of the vehicle. I really need to pay attention to the new numbers, and get comfortable with them, and the new numbers that come out 2-3 years from now, and the new numbers 2-3 years after that, etc.
CRYSTALYX® Brand self-fed supplements are an excellent way to maximize your returns from a supplement program that’s available 24/7, while minimizing your investment in time, labor and equipment.
If your grass is starting to dry out, or it has reached maturity, it will likely be short on crude protein (CP). Yearling cattle really should have a diet CP level of at least 12%, and your mature cows should have at least 8% CP. This is the time of the year when many western pastures will begin to fall below even 8% CP. But, you say, were we not taught to only really worry about cow nutrition the last trimester of gestation? If you fail to supplement protein to your cow herd in September or October does it really matter? The short answer is, yes, it could.