Today as I was reading an article online I came across the term FUD and it really hit home for me. FUD is an acronym for fear, uncertainty and doubt. This tactic has been around since the dawn of time and has been used extensively in sales, marketing, propaganda and politics. In general, FUD is a strategy to influence perception by the dissemination of negative, dubious or false information. Do you know of any organizations using FUD to discount animal agriculture? We all do and the examples are numerous.
Many of you have probably heard the cliché “Perception equals reality” or “Perception is reality”. It is very true in any industry or for any subject. Many of us “know” that lowering the tailgate on your pickup will give you better fuel economy. The TV show Myth-Busters tested this on their show, and could not find that it increased fuel economy. They received so much mail claiming that they must have done something wrong, that they did it a second time, with different methodology, and again found no advantage to this tried and true practice that we all used at one time or another. While I still find it tempting to lower the tailgate on long trips, I resist, and trust the science behind what I have come to believe is the reality of the situation. Besides, I really don’t want to lose some of that junk in the truck box.
Over the past few years of blogging on www.crystalyx.com, several articles have been written about using CRYSTALYX® in calf weaning and receiving systems. I’ve been involved in marketing CRYSTALYX® for over 15 years and would honestly say that utilizing it in a weaning/receiving situation is the most visible and expedient way to experience the value in this supplement. The practice of using Brigade® in weaning and receiving programs is well accepted, even automatic with many producers. And folks selling CRYSTALYX® should make Brigade® a part of their nutritional offering.
Goal setting… it’s a somewhat painful, but useful tool when you want to focus on a particular aspect of your life, work or production system. Setting production goals can be beneficial for cattle producers as it can assist with culling and buying decisions, in addition to herd health and nutrition programs.
Although we usually don’t focus specifically on products with our blog, we have made some changes to the CRYSTALYX® Brand Supplements product line that are important enough to share with our current customers as well as those considering CRYSTALYX® in their supplementation programs. Because of the popularity and wide-spread acceptance of CRYSTALYX® products over the past nearly 30 years, changes to existing products within the CRYSTALYX® Brand Supplement Family have been few. While there have been, and continue to be, new product additions, it is very difficult to make changes to existing products that have a satisfied and very loyal following.