As we celebrate the 4th of July Independence Day and our FREEDOM this week, we should all be mindful that we live in a great country where we still have choices and opportunity. That is very true for how we choose to produce and market our beef products to the consumer. We need to have the consumer engaged in making a buying decision based on how they value one type or brand of beef over another. However, we do not want to confuse the consumer about the safety of one product verses another. From an industry prospective, cattle producers, feeders, packers and the feed industry need to be engaged in educating our politicians and the consumer about the possible benefit of each option while maintaining the FREEDOM to market these value-added products. If we create confusion, we create fear which could lead to less FREEDOM due to undue regulation.
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