While growing up on a dairy farm, I always loved this time of year because of the heightened activity and the new growth of crops — but we will also soon face the “dog days” of summer, which comes on the heels of the long, cool spring we experienced this year.
One of my most senior customers started texting this week, which confirms that we have reached the digital age. All jokes aside, it is a digital world. The cell phones we all carry have more capacity than the computers aboard Apollo 13 did when it landed on the moon. One benefit of the digital world is being more connected to our family and friends, as well as to our customers — and not just to customers of CRYSTALYX® Brand Supplements, but to the ultimate customer: the beef consumer.
We recently received some information back from readers of a particular beef industry magazine that carried one of our CRYSTALYX “Performance is Served” advertisements. This information included candid comments from the readers on the specific advertisements.
For over 40 years, dairy farms and dairy nutritionists have used CRYSTALYX dairy formulas to improve animal performance with consistent nutrient delivery regardless of the many variations that exist on every dairy. We are excited to announce that these core dairy products will be moving to a Blueprint fortification. This is part of our commitment to our customers to provide — and continually improve — the highest-quality nutrition through innovation.
The history of CRYSTALYX low-moisture blocks goes back more than 44 years, to a patent originally obtained by Carl O. McKenzie. Legend has it that he got the idea while observing how hard candy was made at Knott’s Berry Farm. The patent was submitted in 1974 and was approved on June 1, 1976. This patent describes the batch process by which we still make CRYSTALYX today.
Now that election day is behind us, this seems like a great time to change focus and look at what we can do together to improve the health and productivity of our livestock. I enjoy reading books on history and am amazed at how much dissention there was in the early days of our American history (not dissimilar to where we are today), when political parties were just getting started.
With the current COVID-19 pandemic, there is more of a focus on the health and well-being of the population — especially high-risk groups. As we move into fall, there is also concern about the flu adding complications to COVID-19. Fortunately, the things we do to prevent and control the spread of COVID-19 also apply to controlling the flu.
As I write this blog, I am enjoying a break from the heat and humidity in Kentucky; today, it is only 84 degrees, and the relative humidity is at 48%. It almost feels like spring compared to the past several days, which have featured temperatures over 90 degrees and oppressive humidity.
Since the fall of 2017, we’ve been talking a lot about our CRYSTALYX Blueprint nutrition programs. These programs are available in many CRYSTALYX formulas as well as loose minerals and other block forms. The success stories keep coming in, and so far, the results have been very impressive.
Warm weather will arrive soon and with increasing temperatures also come those annoying flies. They are more than simply bothersome; they are expensive! Flies contribute to decreased animal performance, increased risk of disease such as pink eye, and general animal suffering.