Fortunately, with a little help, cattle are phenomenal at taking forage of all quality levels and turning it into food. If properly supplemented with carbohydrates and protein, the rumen will drive rumen microbial fiber digestion. CRYSTALYX® protein supplements deliver the nutrition needed to optimize rumen fermentation and feed your cow.
The old adage, “you get what you pay for,” is true for mineral supplements. The quality of the mineral source can vary due to differences in the availability of the individual ingredients and the overall fortification level of the trace minerals. Cheap and often less bioavailable ingredients can lower the cost but decrease the value of a mineral supplement.
Imagine what life today would be like without a cell phone. You may sometimes think to yourself, “I sure could get a lot more done without this phone constantly going off” — but think of all the conveniences it also brings.
One of my most senior customers started texting this week, which confirms that we have reached the digital age. All jokes aside, it is a digital world. The cell phones we all carry have more capacity than the computers aboard Apollo 13 did when it landed on the moon. One benefit of the digital world is being more connected to our family and friends, as well as to our customers — and not just to customers of CRYSTALYX® Brand Supplements, but to the ultimate customer: the beef consumer.
We recently received some information back from readers of a particular beef industry magazine that carried one of our CRYSTALYX “Performance is Served” advertisements. This information included candid comments from the readers on the specific advertisements.
Would it be safe to say that things are a bit volatile in our world? The political situation is in turmoil, the weather is crazy (as always) from one side of the country to the other, and significantly impacting us in the ag world right now is the increase in the grain markets. For the latter, depending on whether you are on the “buy” side or the “sell” side, you could be either smiling or frowning.
The history of CRYSTALYX low-moisture blocks goes back more than 44 years, to a patent originally obtained by Carl O. McKenzie. Legend has it that he got the idea while observing how hard candy was made at Knott’s Berry Farm. The patent was submitted in 1974 and was approved on June 1, 1976. This patent describes the batch process by which we still make CRYSTALYX today.