Imagine what life today would be like without a cell phone. You may sometimes think to yourself, “I sure could get a lot more done without this phone constantly going off” — but think of all the conveniences it also brings.
One of my most senior customers started texting this week, which confirms that we have reached the digital age. All jokes aside, it is a digital world. The cell phones we all carry have more capacity than the computers aboard Apollo 13 did when it landed on the moon. One benefit of the digital world is being more connected to our family and friends, as well as to our customers — and not just to customers of CRYSTALYX® Brand Supplements, but to the ultimate customer: the beef consumer.
We recently received some information back from readers of a particular beef industry magazine that carried one of our CRYSTALYX “Performance is Served” advertisements. This information included candid comments from the readers on the specific advertisements.
Would it be safe to say that things are a bit volatile in our world? The political situation is in turmoil, the weather is crazy (as always) from one side of the country to the other, and significantly impacting us in the ag world right now is the increase in the grain markets. For the latter, depending on whether you are on the “buy” side or the “sell” side, you could be either smiling or frowning.
The history of CRYSTALYX low-moisture blocks goes back more than 44 years, to a patent originally obtained by Carl O. McKenzie. Legend has it that he got the idea while observing how hard candy was made at Knott’s Berry Farm. The patent was submitted in 1974 and was approved on June 1, 1976. This patent describes the batch process by which we still make CRYSTALYX today.
CRYSTALYX is the brand you know and has been the original low-moisture block supplement for over 45 years. In that time, the CRYSTALYX brand has evolved greatly and has established itself as a leader in the self-fed supplement industry through both innovation and application.
We have often written about the delivery costs of hand-fed supplements adding greatly to the total cost of a supplement program. Yet, many times those delivery costs do not get figured into the cost of the supplement.
Do you supplement your sheep and goats? Do they have access to the nutrients they need each day? As someone who is personally involved in the small-ruminant industry, I have a firsthand understanding of the lack of good-quality, palatable supplements formulated specifically for sheep or goats.
“Which protein product do I need?” This question comes up with some frequency when speaking with producers or dealers about the many CRYSTALYX® protein options available. Since we are entering the primary protein season of the year, I thought it would be wise to share a short refresher about the differences between livestock diet protein sources.