CRYSTALYX® is a supplement in the market that we often refer to as value added. There are a lot of different definitions to value added. A text book definition from Feeds and Feeding 101 may read something like this: “taking commodity ingredients and changing the makeup to be something much better where the sum is greater in value than the parts.” Another simpler definition and one a customer using CRYSTALYX® would expect is “give me something I can use that’s valuable and makes my operation just a little (or a lot) better. “
CRYSTALYX product updates for 2014
This year, the CRYSTALYX® fly control products have been reformulated to include organic/chelated trace minerals. Those products include:
- CRYSTALYX® IGR MAX
- CRYSTALYX® IGR PRO
- CRYSTALYX® ROLYX® MAX
- CRYSTALYX® ROLYX® PRO-MAG
Never stop improving
I am super competitive. I’m not sure if that’s the Irish side or the Norwegian side that makes me that way, but nonetheless, I always want to be the best. It drives me at work and home and means that I’m always looking for opportunities to improve myself. Why you wonder? Because when you call in, I want to be able to give you the best answers and options for your operation.
The food discussion: Sharing your beef and dairy cattle production story
This week there are several events focusing on the cattle industry such as The NCBA Convention in Nashville, TN and the Black Hills Stock Show in Rapid City, SD. At each of these events there will be presentations on how to better communicate with the food/beef consumer.
